John Lewis to launch YouTube chatshow to improve AI search results

John Lewis to launch YouTube chatshow to improve AI search results 03.09.2026

John Lewis is adapting to changing consumer behavior by launching a YouTube chatshow and social media studio to improve its prominence in AI-driven search results. The "Gift List" vodcast, hosted by TV presenter Angela Scanlon, will air on YouTube with clips shared across other social media platforms. The show's premise involves guests discussing good and bad presents they have given and received, with broadcaster Louis Theroux appearing on the first episode. Six episodes are planned leading up to Christmas, with potential for more if successful.

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