Spinelli Kilcollin is launching two new campaigns, "Year of the Horse" and "Døds," to showcase their jewelry as an integral part of active, authentic living, rather than mere display pieces. The "Year of the Horse" campaign, shot in Kazakhstan, features horsewoman Ansa Kuzenbayeva amidst snowy plains, embodying freedom and a nomadic heritage, inspired by co-founder Dwyer Kilcollin's childhood experiences. This campaign involved immersion in Kazakh culture, including staying in yurts and attending a pop-up in Almaty. The "Døds" campaign, set in Norway, centers on the extreme sport of death diving, with diver Olav Stubberud plunging into icy water, symbolizing the raw, exhilarating moments of life. Both campaigns emphasize the brand's ethos that precious jewelry should be worn and experienced, not kept locked away, encapsulated by the tagline "Live Now. Polish Later."