In the six months leading up to December 2025, oil marketing companies (OMCs) in Kenya experienced a significant shift in market share, with multinational corporations' combined dominance falling below 50 percent for the first time. PRIME Rubis Energy Kenya saw the largest drop, its market share decreasing to 13.77 percent from 15.43 percent year-on-year. TotalEnergies Marketing Kenya also saw a slight decline to 14.01 percent, while Vivo Energy maintained its leading position with 20.56 percent. This redistribution of market share indicates a healthier competitive landscape, as noted by the Energy and Petroleum Regulatory Authority (Epra), with local players like Hass Petroleum, Galana Energies, and Be Energy gaining ground. Despite this, potential price increases for diesel, petrol, and kerosene from April 15, driven by global supply disruptions, could impact future sales growth for all OMCs.