The Bharatiya Janata Party (BJP) has historically struggled to gain significant traction in Tamil Nadu, a state dominated by Dravidian parties for over five decades, often being perceived as an outsider. Despite initial limited presence and reliance on the RSS, the party saw Hindutva politics gain ground in Kanniyakumari district following communal clashes in 1982, leading to electoral successes for its backed candidates. While the BJP has achieved Assembly representation primarily through alliances, notably with the AIADMK and DMK, its independent electoral performance has been largely unsuccessful, with a notable blank in 2006 and 2011/2016. However, recent years have seen increased momentum, attributed to Prime Minister Narendra Modi's popularity, internal AIADMK shifts, and dedicated state leadership, culminating in a 11.24% vote share in the 2024 Lok Sabha elections and an allocation of 33 seats in the upcoming Assembly elections as part of an alliance, marking its highest contest in a coalition.