In the digital age, the Australian government's News Bargaining Incentive, scheduled for implementation on April 28, 2026, aims to compel Big Tech companies to compensate news organizations for utilizing their journalistic content. This initiative, championed by The Herald, becomes even more critical with the rapid advancement of artificial intelligence, which poses a significant threat to the sustainability of quality journalism. The policy seeks to ensure that news outlets, like The Herald since its founding in 1831, can continue to produce public-interest journalism in an increasingly crowded and competitive media landscape.