Spencer Pratt, a reality TV personality whose home was destroyed in the Palisades Fire, is making a long-shot bid for mayor of Los Angeles. He is leveraging public frustration over homelessness, crime, and city decline, positioning himself as an anti-establishment outsider against incumbent Mayor Karen Bass. Pratt claims support from celebrities and street gangs, and his campaign has gained traction through social media, particularly AI-generated videos. He vows to address the homeless crisis and increase police presence. Despite being a Republican in a heavily Democratic city where Republicans constitute less than 15% of registered voters, Pratt is betting on voter discontent with career politicians. The election also sees Mayor Bass facing criticism regarding her response to the 2025 wildfire and the ongoing homelessness crisis.