The number of gyms in Amsterdam has seen a significant increase of nearly 25 percent in less than five years, rising from 1,338 in 2022 to 1,659 at the beginning of this year, according to figures from the Chamber of Commerce. This growth is particularly evident in areas like the Jordaan, where multiple fitness facilities have opened in close proximity. Behavioral and movement scientist Florentina Hettinga attributes this trend to the demands of modern, busy lives, suggesting that accessible gym options are crucial for individuals balancing work, family, and personal well-being. The flexibility offered by gyms appeals to many, especially as they age and may shift from team sports to more self-directed fitness routines.