Cheaper Doritos and Lays helps PepsiCo win back struggling snackers

Cheaper Doritos and Lays helps PepsiCo win back struggling snackers 16.04.2026

PepsiCo successfully regained market share among snack consumers by implementing price reductions on popular products such as Doritos and Lays, with some cuts reaching 15% ahead of the February 8 Super Bowl. This strategic move reversed the negative impact of previous price increases in 2022, which had alienated customers due to rising operational costs. The company reported an 8.5% surge in sales to $19.4 billion in the first quarter, alongside a 25% increase in operating profit to $3.2 billion, leading to a 2% rise in PepsiCo's shares. In addition to affordability initiatives, PepsiCo is also focusing on portion-controlled products, such as multipacks, to address changing consumer habits influenced by weight-loss injections, and plans further promotions tied to the upcoming World Cup.

BBC Full Article

Guerre au Moyen-Orient : L’Iran menace de refermer le détroit, vers un « cessez-le-feu » permanent… Les dernières infos 2h ago

How the dispute between Trump and Pope Leo escalated 5h ago

In Israel, the opposition criticizes ceasefire with Lebanon imposed 2h ago

Iran mediators meet in Turkey to discuss peace push 6h ago

Drones Merops ukrainiens protègent les troupes américaines des drones iraniens Shahed 2h ago

U.S. delegation visited Cuba last week as Trump heaped pressure on island 4h ago

How Hungary’s new leader is turning into a bigger friend to Putin than anybody had thought 1h ago

Italiens Regierungschefin Kann Meloni aus der Krise eine Chance machen? 2h ago

Inside the Fairfax family tragedy: Divorce, court battles and a murder-suicide that left two teens orphaned 4h ago

Brit veroordeeld voor verkrachting waar ander 17 jaar voor vast zat 6h ago

Attorneys for Tyler Robinson, the man charged with Charlie Kirk’s killing, make case to boot cameras from courtroom 5h ago

Oil prices plummet after Iran says Strait of Hormuz is "completely open" 12h ago

Judge blocks Nexstar's acquisition of Tegna until antitrust suit resolved 4h ago

A DHS worker who just ran her first marathon and the mother of a pre-teen were killed in attacks spanning 3 Atlanta suburbs 12h ago

Sam Altman's "proof of human" company pushes into mainstream services 13h ago

Ilhan Omar blames 'accounting error' and insists she's NOT rich... despite claiming up to $30million in assets 4h ago

Reported tornado in Lena, Illinois, causes major damage; town is shut down 4h ago

White House eyes alleged Utah scandal as GOP frets about redistricting loss 12h ago

Video shows teen snatched at bus stop – but victim slips SOS at gas station to escape repeat offender suspect 9h ago

Thomas, Alito not planning to retire from Supreme Court this year, sources say 6h ago

Remains of family missing since 1958 finally found in mystery that shocked America 14h ago

How the first American pope is reclaiming Christian values from the Trump administration 17.04.2026

Mom claimed her toddler died choking on a meatball. Police say she is a murderer 8h ago

World leaders react to US blockade of Strait of Hormuz 22h ago

Spirit Airlines reached out to Trump administration for emergency bailout 8h ago

IMF, World Bank say they are restoring ties with Venezuela 17.04.2026

Fragmented race shapes Peru election 22h ago

Daughter of missing American in Bahamas says Brian Hooker using mother's illness as 'excuse' to leave country 11h ago

So many food service workers are being deported that restaurants are now begging lawmakers for help 9h ago

Cuba tried to send secret letter to Trump warning it is preparing for US military action: report 15h ago

📈 Economy & Business