CMA Media et Ouest-France rejoignent une coalition d’éditeurs internationaux pour peser face aux éditeurs d’IA

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CMA Media et Ouest-France rejoignent une coalition d’éditeurs internationaux pour peser face aux éditeurs d’IA 03.06.2026

Le Figaro

Les groupes de presse français CMA Media et Ouest-France rejoignent la coalition internationale «SPUR» (Standards for Publisher Usage Rights), lancée en 2026 par des médias britanniques et désormais soutenue par une trentaine d'acteurs mondiaux. Cette initiative, dont l'annonce a été faite lors du 77e congrès mondial des médias à Marseille, vise à établir des standards techniques pour mieux encadrer l'utilisation des contenus de presse par les intelligences artificielles. L'objectif est de renforcer le pouvoir de négociation des éditeurs face aux plateformes technologiques, de mieux suivre l'usage de leurs contenus, de protéger leur propriété intellectuelle et de faciliter les mécanismes de licence.

Le Figaro Full Article

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