Could a digital twin make you into a 'superworker'?

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Could a digital twin make you into a 'superworker'? 16.04.2026

BBC

Richard Skellett, chief analyst at Bloor Research, has developed "Digital Richard," an AI digital twin trained on his personal and professional data to aid in decision-making and client presentations. Bloor Research has since created "Digital Me" for its 50-strong team across global offices, using these twins to manage workloads, especially during employee absences, and is now offering the technology to other companies. HR analysts predict digital replicas of knowledge workers will become mainstream, with Meta reportedly building an AI version of Mark Zuckerberg. However, significant questions remain regarding ownership, compensation, data access, and accountability for errors made by these AI twins. Bloor Research advocates for individual ownership and company access fees, linking compensation to outcomes rather than hours. Josh Bersin, who has implemented digital twins at his consultancy, coined the term "superworker" and noted increased productivity, allowing for fewer hires and higher bonuses, though he believes company ownership of IP is standard. Legal experts anticipate a period of uncertainty and tribunal involvement to establish precedents for AI digital twin governance in employment law.

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