The article argues that near-misses and the emotional struggles of athletes resonate more deeply with audiences than outright victories, suggesting that the narrative of overcoming adversity is more compelling than a simple gold medal. It highlights instances like Joep Wennemars' fourth-place finish in the 1500m and Jorrit Bergsma's bronze medal at 40, emphasizing how these "tragic almosts" evoke stronger emotions and sympathy. The author posits that Dutch athletes are conditioned to value more than just gold, citing shorttracker Melle van ’t Wout's enthusiastic celebration of a second-place finish. The piece also touches on the "family games" aspect, with extensive coverage of athletes' relatives, and the role of media in amplifying these emotional narratives, suggesting that sport's true color comes from its setbacks.