In France, a new law passed in May 2025 will officially ban unsolicited telephone marketing starting August 1, 2026. This legislation prohibits companies from contacting individuals by phone without their prior, explicit, and revocable consent, with the sole exception being calls related to the execution of an existing contract. Companies will be responsible for proving that consent was obtained. This measure aims to address widespread public annoyance, with a reported 97% of French citizens expressing frustration with telemarketing calls according to an October 2024 UFC-Que Choisir survey. Violators face significant fines, up to €350,000 for legal entities, and potential imprisonment for repeat offenses.