Comedian Dr. Likee revealed that his attention-grabbing outfit at the Telecel Ghana Music Awards red carpet was a strategic marketing ploy to promote his upcoming comedy show at London's O2 Indigo. In a social media video shared on May 21, 2026, he explained that he anticipated the public's reaction and views controversy as an integral part of the entertainment industry that generates necessary attention. Dr. Likee also stated that his personal comfort and preference for wearing shorts influenced his clothing choice. He urged his fans not to engage in online disputes with critics, emphasizing that the discussions surrounding his appearance have effectively boosted awareness for his O2 Indigo event, reinforcing that public scrutiny often correlates with growth in show business.