In an era marked by geopolitical and climate tensions, a growing sense of anxiety is driving some individuals to prepare for potential crises, a trend that brands are increasingly capitalizing on. The concept of "survivalism," once niche, is becoming more mainstream, with individuals like 17-year-old Chloé assembling survival kits since 2021, motivated by events like the COVID-19 pandemic and lockdowns. This preparedness, which includes learning skills such as navigation, water purification, and fire-starting, is being offered through courses, such as those held in Ille-et-Vilaine in June 2025. Sociologist Bertrand Vidal notes that this ideology, rooted in North American culture, has broadened its appeal beyond its traditional adherents, becoming more accessible to a wider, less experienced audience.