eBay reported record results for its live shopping platform during its second-quarter earnings call on Wednesday, with gross merchandise volume (GMV) jumping approximately eight times year-over-year across seven markets. The company also noted increases in viewers, watch time, and items sold, though it did not disclose the exact GMV figure, making it difficult to fully assess the growth's significance. CEO Jamie Iannone expressed confidence that live shopping can deepen engagement, broaden discovery, and increase velocity across eBay's marketplace.