India's food regulator, FSSAI, has issued notices to beverage companies, including Red Bull, Sting, Hell Energy Drink, and Adrenaline Rush, for misbranding and making misleading claims by marketing their products as 'energy drinks'. FSSAI clarified that no standard exists for "energy drinks" in India and that functional claims, such as boosting energy or enhancing focus, are not permissible for food products under the FSS Act of 2006. Separately, the Maharashtra government has banned the sale of Sting energy drink and other intoxicating substances within 500 meters of schools due to concerns about their impact on schoolchildren. The FSSAI is increasing scrutiny of branding and labelling practices to prevent misleading consumers.