The second-hand market, particularly for fashion, has transformed into a multi-billion euro industry in Germany, driven by digitalization and a shift in consumer perception. Online platforms like Momox and Rebuy have modernized the resale of used goods, offering convenience and quality checks, with fashion items being the most frequently purchased second-hand. While cost savings remain the primary motivator for 64% of consumers, sustainability also plays a significant role for 49%. The refurbished electronics market is also expanding, with companies like Rebuy specializing in restoring used smartphones, a trend bolstered by an EU regulation mandating extended product lifespans. In 2025, the German second-hand clothing market alone generated approximately 6.8 billion euros.