Google is enhancing transparency around generative AI in advertisements by updating its My Ad Center panel. The new "How this ad was made" section will be accessible globally on Google's Search, YouTube, and Discover properties. For ads created or edited using Google's own extensive AI tools, the disclosure will be added automatically to the panel. However, for ads using other AI tools, the My Ad Center will provide a control for brands to voluntarily note that generative AI was used, making it an opt-in action rather than a mandatory requirement. Depending on local regulations, enabling this toggle might result in an AI-use label appearing on the ad.