A comprehensive overhaul of Kenya's coffee sector has led to transformative changes for approximately 700,000 smallholder farmers, particularly in regions like Kipkelion East, Kericho County. The reforms, implemented by the government, have focused on eliminating middlemen, ensuring farmers receive direct payments for their produce, and improving access to international markets. This has resulted in significantly higher incomes for farmers, who previously received only a fraction of the final sale price.