Huda Beauty is launching a new limited-edition face powder named "Matcha Milk Cake," inspired by the popular matcha trend, set to be released on March 12th for $39. This subtle green shade is formulated to neutralize redness and pink tones, offering a blurring, shine-controlling, and complexion-balancing effect, particularly beneficial for fair to light-medium skin tones. The powder features a silky, micro-milled texture with rice starch for shine control and a soft matte, lightweight finish. This move into the beauty industry by Huda Beauty aligns with the significant growth of the matcha market, which is projected to reach approximately $5 billion by 2028, and follows other brands that have incorporated matcha into their product lines.