The burgeoning "digital afterlife" industry, valued at over £100 billion, offers AI-generated chatbots, or "deathbots," designed to mimic deceased loved ones using their digital footprints, aiming to provide comfort and aid in grief. Research led by Dr. Jenny Kidd from Cardiff University, published in *Memory, Mind and Media*, explores these technologies, finding them both "fascinating and unsettling." While some, like James Vlahos, have found value in preserving a sense of memory, experts like Jacqueline Gunn of the Workplace Bereavement support group caution that these bots, limited by their data and inability to adapt like human grief, cannot replace genuine human connection. Researchers tested commercial platforms, experiencing technical limitations and finding interactions largely unsatisfying, with one chatbot created using Dr. Kidd's voice sounding distinctly Australian. Despite potential improvements, Dr. Kidd remains skeptical about a large market, citing existing death rituals and the potential for digital personas to misrepresent the deceased.