The Kenyan government plans to halve the Value Added Tax (VAT) on horticulture inputs from 16% to 8%, a move intended to reduce production costs for flower farmers and boost the country's global competitiveness. This initiative, announced by Investments, Trade and Industry Cabinet Secretary Lee Kinyanjui at the International Flower Trade Exhibition (IFTEX) 2026, addresses challenges like high air freight costs, limited cargo capacity, and delayed VAT refunds, with the government owing farmers over Sh10 billion. While the industry advocates for zero-rating these inputs, the proposed reduction is part of broader strategies to enhance efficiency, streamline regulations, and expand market access, ensuring Kenya remains a leading floriculture investment and trade destination amid evolving global demands for sustainable and traceable products.