L'UDC a surtout placé ses annonces et ses affiches en Suisse alémanique. [KEYSTONE - CHRISTIAN BEUTLER]

L'UDC a surtout placé ses annonces et ses affiches en Suisse alémanique. [KEYSTONE - CHRISTIAN BEUTLER] 30.06.2026

Selon les données de Mediafocus, l'UDC a investi près de 3 millions de francs en publicité entre mai et mi-juin pour son initiative contre la Suisse à 10 millions. La plus grande part (2,36 millions) a été dépensée en Suisse alémanique, contre seulement 445'000 francs en Romandie et 132'000 au Tessin. Cela correspond à 60 centimes par électeur alémanique contre 39 centimes par électeur romand. Interrogé sur cette stratégie, le parti n'a pas souhaité commenter.

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