McDonald's reported stronger first-quarter sales growth on May 7, 2026, attributing the increase to value meals, loyalty programs, and menu innovation, which are resonating with cost-conscious consumers facing economic pressures. Despite persistent inflation, the company's affordability strategy is proving effective, with U.S. comparable sales rising 3.9% and global comparable sales increasing 3.8% for the quarter ending March 31. McDonald's CEO Chris Kempczinski acknowledged that lower-income consumers are still struggling but believes the company's value program has helped win back some of these customers. Systemwide sales reached over $34 billion globally, with loyalty members contributing significantly to sales across 70 markets. The company is balancing value offers with higher-margin items, specialty beverages, and pop culture promotions, including K-pop themed meals and new refreshers and crafted sodas.