Meta has strongly opposed the Australian government's proposed News Bargaining Incentive (NBI), arguing it is "discriminatory" and will harm the local media industry rather than support it. The proposed legislation would require tech giants like Meta, Google, and TikTok to pay 2.25% of their Australian revenue if they don't negotiate individual deals with media companies. Meta contends that users do not primarily use its platforms for news and criticizes the government for relying on outdated data, failing to account for the rise of platforms like TikTok and AI. The company claims the NBI is a "tax on innovation" and violates free trade agreements, while Australian media outlets support the initiative, emphasizing the unsustainability of journalism if digital platforms profit from news content without compensation.