Meta Platforms has launched a new AI business agent designed to automate and streamline daily business operations, marking its entry into the competitive enterprise AI market. Unveiled at the company's WhatsApp-focused Conversations conference in London, this advanced assistant can perform actions like scheduling appointments and finalizing sales, expanding on existing chatbot functionalities. The tool will be integrated across Meta's popular platforms, including WhatsApp, Messenger, and Instagram, aiming to leverage its vast user base to encourage businesses to consolidate their advertising and workflows. Meta intends to offer the agent for free initially, with paid subscription models anticipated. This move positions Meta to compete with major AI players such as OpenAI, Anthropic, and Google, as it seeks to drive new lines of business through AI agent solutions.