A growing number of women in Armenia are entering the business world, primarily through small and medium-sized enterprises in the service sector. Official data shows women-founded businesses are thriving in retail, tourism, education, healthcare, and light industry. This trend is fueled by government programs and international organizations that offer small grants and low-risk business initiatives. Experts attribute this rise to women's high-quality higher education, their pursuit of financial independence, and a desire for a stronger societal role.