Natura vai vender Avon na Shopee com apoio de consultoras 'influencers'

Natura vai vender Avon na Shopee com apoio de consultoras 'influencers' 03.07.2026

A tradicional cena de consultoras da Avon apresentando produtos em salões de beleza está dando lugar a um ambiente digital, com notificações de redes sociais e links de marketplace. A empresa, que pertence ao grupo Natura, está acelerando sua digitalização para enfrentar um período de queda nas vendas, registrado nos dois últimos trimestres. O CEO João Paulo Ferreira expressou preocupação com o enfraquecimento do poder de compra e a menor atividade da base de consultoras.

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