OpenAI is preparing to launch an updated ChatGPT in the coming weeks, envisioned as a "super app" integrating coding tools and AI agents. This strategic pivot aims to enhance competitiveness with rivals like Anthropic, particularly targeting business clientele and accelerating the path to profitability before a potential IPO. The revamped ChatGPT will function as a portal, guiding free users toward premium offerings such as the Codex coding product. This development signifies a departure from previous standalone product efforts, with OpenAI executives reportedly abandoning projects like the video generator Sora to focus on this central platform, which a senior employee described as moving beyond simple chat interfaces to a personal agent assisting across all life domains.