The Jyväskylä-based specialty skateboarding store Beyond Store will release a new, special shoe collection on Tuesday, July 8th, in collaboration with the global sports brand Nike. The shoes are designed to honor the work of architect Alvar Aalto and represent a unique combination of skate culture and classic design. The design work is led by Oulu-based designer Janne-Juhani Hyvärinen and Beyond Store CEO Juho Haapala. Hyvärinen has been a long-term collaborator for Beyond Store, and this new project is a significant achievement in his career. The shoes combine skateboarding aesthetics and architectural heritage in a way that is specifically aimed at skateboarding enthusiasts and design lovers. The release is an anticipated event that brings together local expertise and the power of an international brand, creating a new kind of product for the market during the summer.