Norsk Tipping has set records during the Football World Cup, with 540,000 customers betting on the championship. For comparison, 380,000 customers bet on the entire Euro 2024. A total of 430,000 customers have bet on something involving Norway, distributed across 2.2 million individual bets with an average stake of 80 kroner. The total stake on Norway's matches is 178 million kroner, while payouts amount to 209 million kroner, meaning the company has so far paid out 32 million kroner more than it has taken in.