Cami Tellez, founder of the now-closed viral undergarments brand Parade, has launched Devotion, an influencer marketing platform aimed at helping large brands manage their creator programs. Co-founded with former TikTok executive Jon Kroopf, Devotion utilizes AI to automate creator discovery, management, and content workflows, addressing the challenges of scaling influencer campaigns in a rapidly evolving digital landscape. The platform assists brands with tasks like analyzing influencer content, identifying suitable creators, and managing payments, all while maintaining human oversight. Devotion has already secured over 10 clients and achieved seven figures in revenue during its beta phase. The company also announced $4 million in funding, led by Basecase and Will Ventures, to expand its engineering and brand operations teams and further develop its AI capabilities.