Rinas Uteshev, Marketing Director at Rolf, has revealed the specific preferences of Russian drivers aged 18 to 25 in the used car market. Young buyers look for a combination of price, liquidity, and attractive design, viewing a car as an element of their personal image. Among the most in-demand models are the BMW 3 Series, Kia Rio, Hyundai Solaris, Ford Focus, Volkswagen Polo, Skoda Octavia, and Toyota Camry. Statistics show that young people account for 69.5% of sales, with the average vehicle cost standing at 1.59 million rubles. A gender divide is observed: men prefer driver-oriented models, such as the Mercedes-Benz C-Class, while women choose practical options, including the Hyundai Solaris or Chinese crossovers like the Geely Coolray and Omoda C5. Experts note a growing demand for Chinese automobiles due to their striking design and modern features.