In London, the price of a pint has exceeded £10, with Stanley’s rooftop bar in Mayfair charging £11 for pints of Moretti or Heineken and £10 for Guinness, and the Connaught Grill selling bottled beer for £12.50 per 330ml. This follows Diageo’s prediction of a 5.2% rise in draught prices in April due to operational costs. Pub owners and Camra’s chairman Ash Corbett-Collins cite government pressures, such as increased National Insurance contributions and business rates, as reasons for price hikes or closures. London’s average pint is £6.50, above the UK average of £4.52, and with the £7 pint common, experts call for reduced VAT and alcohol duties to keep pubs affordable, as pub numbers decline nationwide.