Saint-Nazaire, laboratoire de l’IA appliquée au tourisme

Saint-Nazaire, laboratoire de l’IA appliquée au tourisme 10.03.2026

L'agglomération de Saint-Nazaire a été reconnue par le département de Loire-Atlantique pour ses innovations en intelligence artificielle (IA) appliquées au tourisme et au patrimoine. Le projet le plus notable est le "Lab'IA" de l'office de tourisme de Saint-Nazaire, une initiative lancée en janvier 2025. Ce programme vise à intégrer l'IA dans divers services de la société publique locale, de la mise à jour des audioguides à l'inventaire du patrimoine, dans le but de fluidifier l'accès à l'information et d'accompagner les projets internes. Les réflexions sur ces applications ont débuté en 2024.

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