A viral trend on social media, particularly TikTok, has linked the popular fragrance Dior Sauvage to "red flags" and toxic masculinity, with 25% of women surveyed by illicitencounters.com reporting that their unfaithful ex-partners wore this scent. Launched in 2015, Dior Sauvage sells a bottle every 30 seconds globally and has become polarizing, with some appreciating its fresh scent while others associate it with untrustworthy individuals. Experts suggest this association stems from the fragrance's widespread popularity, leading to its presence in numerous anecdotes, and that social media platforms create shortcuts, turning a social language into a personality test. The perfume's association with powerful figures and its initial "alpha male" marketing, amplified by Johnny Depp's controversial endorsement, further contribute to its divisive image, contrasting with newer, more consensually perceived celebrity endorsements for other brands.