A new EU regulation, the Transparency and Targeting of Political Advertising (TTPA) directive, is significantly altering political campaigning in Germany, particularly for the upcoming state election in Baden-Württemberg on March 8th. This directive mandates greater transparency in political advertising, requiring platforms to disclose who funds political ads, their purpose, and target audience, aiming to protect against foreign interference. In response, major platforms like Meta (Facebook, Instagram) and Google have ceased all political advertising in the EU, citing the complexity and legal uncertainty of the new requirements. This prohibition impacts parties and non-profit organizations alike, forcing them to rely on organic reach and existing online communities. Parties are adapting by using QR codes on print materials to provide transparency information, while social media marketing experts note that candidates with established online presences and clear strategies may now have an advantage.