The game Roombattle, where vacuum cleaners battle in colorful rooms, began as a three-month university assignment. After graduating, the team entered incubation programs to learn marketing, financing, and how to approach international publishers. Carlos Martínez emphasized the difficulty of gaining visibility, stating, "You're competing with a lot of games, like hundreds of games." This pressure is mounting as Spain's video-game market reached a record $2.7 billion in 2024. Catalonia now hosts 262 gaming companies and studios, employing over 5,100 people and generating more than half of Spain's gaming revenue, with Barcelona as the central hub.