In Switzerland, the demand for circumcisions for aesthetic reasons is increasing. According to the Zurich-based Gentlemen's Clinic, such procedures increased by eleven percent between 2020 and 2025. The average age of the men is 31, and the motivations are primarily hygienic or aesthetic in nature. Many men believe that their partners would prefer a circumcised penis, even though this is often not expressed directly. The procedure costs around 3,500 francs and requires a recovery period of approximately one week.