"Euphoria" creator Sam Levinson revealed that Sydney Sweeney rejected his initial idea to film her character Cassie's OnlyFans storyline with minimal or no nudity. Levinson had considered alternative shooting methods but Sweeney insisted on embracing the full portrayal of an OnlyFans model. The actress faced weekly criticism for the racy scenes throughout the third season, which premiered on April 12. Levinson defended Cassie's arc, explaining it as a natural progression of social media's focus on external validation and being one's own brand, and aimed to capture the platform's authentic, humorous, and dramatic aspects. Sweeney herself defended her acting choices, stating, "It's called... acting," on Instagram. The series concluded on May 31.