A study by the Cadem Survey has outlined the profile of 'gamers' in Chile, revealing that 56% of the population plays video games. The most active group is men (61%), especially those between 18 and 34 years old (66%) and from the C3 socioeconomic group (63%). However, the most striking figure is that more than half of people between 35 and 54 years old also play (56%), demonstrating that video games transcend generational barriers.