The Hong Kong Tourism Board is launching a 13-day "Hong Kong Summer Fun" campaign, set to run from June 19 to July 1, coinciding with the 50th anniversary of the Sun Life Hong Kong International Dragon Boat Races at the Tsim Sha Tsui waterfront. This initiative aims to boost peak summer tourism by attracting more overnight visitors and increasing spending across various sectors. The campaign will feature citywide discounts and events, including cultural workshops, traditional performances, a food lane at Salisbury Garden and along the Avenue of Stars, interactive attractions, themed photo spots, virtual-reality dragon boat paddling, and a dedicated race broadcast zone.