Tiefkühlkost: Warum Pizza, Nuggets und Co. so viel Profit bringen

Tiefkühlkost: Warum Pizza, Nuggets und Co. so viel Profit bringen 28.03.2026

Die deutsche Tiefkühlkostbranche, die 2025 ihr 70-jähriges Jubiläum feierte, verzeichnet weiterhin Wachstum durch innovative Produkte und clevere Herstellungsprozesse. Sebastian Lege deckt auf, wie Hersteller durch Zusatzstoffe wie Flüssigwürze bei Chicken Wings oder Stabilisatoren in Eis die Produkte optimieren und profitabel gestalten. Mini-Pizzen wie Wagners Piccolinis bedienen den Trend zur "Snackification" und sind trotz ähnlicher Zutaten deutlich teurer als Standardvarianten. Bei Chili-Cheese-Nuggets wird oft mit geringen Mengen an Käse (ca. 15%) und Chili (ca. 4%) gespart, wobei Paprika für die Optik eingesetzt wird. Die Branche nutzt Massentierhaltung und spart an Inhaltsstoffen, um günstige Preise zu ermöglichen, was zu Diskussionen über Tierhaltung und gesunde Ernährung führt.

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