Actress Rosamund Pike initiated a discussion on theatre etiquette by reprimanding an audience member for using their phone during a performance of "Inter Alia" in London's West End. Pike revealed she observed the texting during a crucial scene at Wyndham's Theatre on Saturday, stating it disrupts the performance and actor's connection with the audience. This incident has polarized theatregoers, prompting industry figures like former Royal Court Theatre artistic director Ian Rickson to advocate for a complete ban on mobile phones in theatres, suggesting they be sealed away. Director Jeremy Herrin, while not supporting a ban, acknowledged the rudeness and disruption caused by phones, noting it's particularly prevalent with certain demographics and can mar significant dramatic moments.