Walmart completes its acquisition of TV advertising company Vibe.co

Walmart completes its acquisition of TV advertising company Vibe.co 04.08.2026

Walmart announced on Tuesday the completion of its acquisition of Vibe.co, a self-service streaming TV advertising platform, for $1.4 billion as previously reported by The Wall Street Journal. The deal, first announced in June, integrates Vibe.co into Walmart Connect, the retailer's connected TV advertising platform. Vibe.co enables small- and medium-sized brands to launch streaming TV campaigns across multiple publishers, making it easier for businesses to access connected TV advertising.

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