Sarah Bajada, known for her online lifestyle content and motivation, is now in the public spotlight due to her partner Alex Borg's rise as Leader of the Opposition in Malta. Bajada describes a personal journey of overcoming self-doubt and embracing visibility, moving from a reserved childhood to roles in modeling and media. She met Borg in 2023, and their relationship rapidly evolved alongside significant political milestones and public life demands. Bajada also candidly discusses past challenges, including postnatal depression, infidelity, and separation, emphasizing the therapeutic process and Borg's acceptance of her and her son, Sam, as a unit. She played a supportive role during Borg's 2025 PN leadership campaign, stepping in to help when needed. Bajada is committed to presenting an authentic family dynamic online and pursuing her own ambitions independently.