Between 2011 and 2025, Kenya Airways (KQ) underwent five major strategic shifts, moving from ambitious expansion to survival and stabilization. The journey began with Project Mawingu in 2011, a $3.65 billion plan to triple the fleet and double destinations. However, external shocks like terrorist attacks, the Ebola outbreak, and rising competition forced a pivot to Operation Pride, which prioritized cost reduction and restructuring. Subsequent efforts included Project Safari for debt restructuring and the stalled PIIP proposal. Most recently, under CEO Allan Kilavuka, Project Kifaru was launched in 2020 to focus on operational stability and rebuilding organizational culture. This evolution highlights the tension between necessary strategic adaptation and the potential confusion caused by frequent reinvention. Ultimately, KQ's experience demonstrates that long-term resilience requires balancing growth ambitions with financial discipline and a strong organizational culture amidst constant global disruption.