Weltgrößter Medienkonzern: YouTube stößt Disney von Platz Einsvor 48 Minutenheise online

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Weltgrößter Medienkonzern: YouTube stößt Disney von Platz Einsvor 48 Minutenheise online 12.03.2026

Heise

Laut einer Analyse von MoffettNathanson hat YouTube Disney als weltgrößten Medienkonzern abgelöst, gemessen am Jahresumsatz für 2025. YouTube erzielte einen geschätzten Umsatz von 62 Milliarden US-Dollar, während The Walt Disney Company 60,9 Milliarden US-Dollar einnahm, ohne die Einnahmen aus Parks und Resorts. Über 40 Milliarden US-Dollar davon stammten aus Werbeeinnahmen, der Rest aus Diensten wie YouTube Premium und YouTube TV. Hätte YouTube eine eigene Firma, würde sein Wert auf 500 bis 560 Milliarden US-Dollar geschätzt. Google plant, die Werbeeinnahmen durch die Einführung von 30-sekündigen, nicht überspringbaren Werbespots in der YouTube-App auf Fernsehgeräten weiter zu steigern, da diese in den USA das meistgenutzte Gerät für den YouTube-Konsum sind.

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